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Cookie Policy

Comprehensive information about how we use cookies and similar tracking technologies to enhance your experience and deliver personalized hospitality marketing services

Last Updated: June 23, 2025

Table of Contents

  • 1. Introduction to Cookies
  • 2. Types of Cookies We Use
  • 3. Essential Cookies
  • 4. Analytics & Performance Cookies
  • 5. Marketing & Advertising Cookies
  • 6. Third-Party Cookies
  • 7. Cookie Management & Controls
  • 8. Data Retention & Storage
  • 9. Your Rights & Choices
  • 10. Legal Basis & Compliance
  • 11. Policy Updates
  • 12. Contact Information

1. Introduction to Cookies

Epiclens Media ("we," "us," "our," or "Company") uses cookies and similar tracking technologies on our website www.epiclensmedia.com to enhance your browsing experience, analyze website performance, and deliver personalized marketing content for our hospitality marketing services.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit our website. They contain information that allows our website to recognize your device and remember certain information about your preferences or past actions.

1.1 Cookie Technology Overview

We utilize various cookie technologies and similar tracking mechanisms including:

  • HTTP Cookies: Traditional browser cookies stored on your device
  • Local Storage: Browser-based storage for enhanced functionality
  • Session Storage: Temporary storage that expires when you close your browser
  • Web Beacons: Transparent image files used to track user behavior
  • Pixel Tags: Small code snippets for tracking and analytics
  • Local Shared Objects: Flash cookies for multimedia content

1.2 Purpose and Benefits

Cookies help us provide you with a better experience by:

  • Remembering your preferences and settings
  • Enabling secure login and authentication
  • Analyzing website traffic and user behavior
  • Delivering relevant marketing content
  • Improving website performance and functionality
  • Preventing fraud and enhancing security

Hospitality Industry Specific Usage

As a hospitality marketing company, we use cookies to understand how hotel owners, restaurant managers, and hospitality professionals interact with our content, allowing us to provide more relevant marketing insights and service recommendations.

2. Types of Cookies We Use

We categorize cookies based on their functionality, duration, and the party that sets them. Below is a comprehensive breakdown of all cookie types used on our website:

Cookie Category Purpose Duration User Control
Strictly Necessary Essential website functionality and security Session to 1 year Cannot be disabled
Performance & Analytics Website usage analysis and improvement 1 month to 2 years Can be disabled
Functional Enhanced features and personalization Session to 1 year Can be disabled
Marketing & Advertising Targeted advertising and campaign tracking 30 days to 2 years Can be disabled
Social Media Social media integration and sharing Session to 1 year Can be disabled

2.1 Cookie Duration Classification

  • Session Cookies: Temporary cookies that expire when you close your browser
  • Persistent Cookies: Cookies that remain on your device for a specified period or until manually deleted
  • Secure Cookies: Cookies transmitted only over encrypted HTTPS connections
  • HttpOnly Cookies: Cookies accessible only through HTTP requests, not JavaScript

2.2 Cookie Origin Classification

  • First-Party Cookies: Set directly by Epiclens Media domain
  • Third-Party Cookies: Set by external services and partners
  • Cross-Site Cookies: Cookies that track across multiple websites
  • Same-Site Cookies: Cookies restricted to our domain only

3. Essential Cookies

Essential cookies are strictly necessary for our website to function properly. These cookies enable core functionality such as security, network management, and accessibility. You cannot disable these cookies through our cookie management system.

3.1 Security and Authentication Cookies

Cookie Name Purpose Duration Type
EPICLENS_SESSION Maintains secure user session Session First-party
CSRF_TOKEN Prevents cross-site request forgery attacks Session First-party
SECURITY_ID Validates secure connections 24 hours First-party
AUTH_STATE Manages authentication status 30 minutes First-party

3.2 Website Functionality Cookies

  • Load Balancing: Ensures optimal website performance across servers
  • Content Delivery: Manages efficient content delivery based on location
  • Form Submissions: Enables contact form and service inquiry functionality
  • Error Handling: Tracks and manages website errors for improvement

3.3 Legal Compliance Cookies

  • Cookie Consent: Records your cookie preferences and consent status
  • Privacy Compliance: Ensures adherence to data protection regulations
  • Terms Acceptance: Tracks acceptance of terms and conditions
  • Age Verification: Verifies appropriate age for business services

⚠️ Essential Cookie Notice

Disabling essential cookies may cause website malfunctions and prevent access to certain features. Some pages may not load correctly or security features may be compromised if these cookies are blocked.

4. Analytics & Performance Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our website performance and user experience.

4.1 Google Analytics Implementation

Cookie Name Purpose Duration Data Collected
_ga Distinguishes unique users 2 years Anonymous user identifier
_ga_[ID] Contains campaign and session information 2 years Session data and traffic source
_gid Distinguishes users for 24 hours 24 hours Anonymous user identifier
_gat Used to throttle request rate 1 minute Request rate limiting

4.2 Website Performance Monitoring

We collect the following performance metrics to optimize our website:

  • Page Load Times: How quickly pages load for visitors
  • Bounce Rate: Percentage of single-page sessions
  • User Pathways: How visitors navigate through our website
  • Device Information: Types of devices and browsers used
  • Geographic Data: General location information (country/city level)
  • Traffic Sources: How visitors find our website

4.3 Hospitality Industry Analytics

Specific to our hospitality marketing focus, we analyze:

  • Interest in different service categories (video, photography, SEO)
  • Property type preferences (hotels, restaurants, cafes)
  • Geographic distribution of potential clients
  • Seasonal patterns in service inquiries
  • Content engagement for hospitality marketing insights

📊 Data Processing

All analytics data is processed in aggregate and anonymized form. We cannot identify individual users through analytics cookies, and this data is used solely for website improvement and business intelligence purposes.

5. Marketing & Advertising Cookies

Marketing cookies are used to track visitors across websites with the intention of displaying relevant and engaging advertisements. These cookies help us deliver targeted marketing messages and measure campaign effectiveness.

5.1 Google Ads and Marketing Platform

Platform Cookie Names Purpose Duration
Google Ads _gcl_au, _gcl_aw Conversion tracking and attribution 90 days
Google DoubleClick IDE, DSID, FLC Ad serving and frequency capping 1-2 years
Facebook Pixel _fbp, _fbc Facebook ad targeting and optimization 90 days
LinkedIn Insights bcookie, lidc, UserMatchHistory LinkedIn ad targeting and analytics 1-2 years

5.2 Retargeting and Remarketing

We use retargeting cookies to show relevant advertisements to visitors who have previously visited our website:

  • Service Interest Tracking: Ads for services you viewed (video production, SEO, etc.)
  • Industry-Specific Targeting: Hotel and restaurant marketing content
  • Geographic Relevance: Location-appropriate service offerings
  • Engagement-Based Ads: Content based on your interaction level
  • Cross-Platform Consistency: Coordinated messaging across platforms

5.3 Campaign Performance Measurement

Marketing cookies help us measure:

  • Click-through rates on advertisements
  • Conversion rates from ads to service inquiries
  • Cost-effectiveness of different marketing channels
  • Return on advertising spend (ROAS)
  • Customer acquisition costs and lifetime value

5.4 Personalization and Content Optimization

We personalize your experience based on:

  • Previous Service Interests: Highlighting relevant service categories
  • Property Type Focus: Hotel vs. restaurant specific content
  • Geographic Targeting: Local market insights and case studies
  • Engagement History: Content depth based on previous interactions

Marketing Cookie Control

You can opt out of marketing cookies at any time through our cookie preference center or through the advertising preference settings of Google, Facebook, and LinkedIn. This will not affect essential website functionality.

6. Third-Party Cookies & Integrations

Our website integrates with various third-party services that may set their own cookies. We provide transparency about these integrations and their data practices.

6.1 Analytics and Marketing Platforms

Third Party Service Type Data Collected Privacy Policy
Google LLC Analytics, Ads, Maps Usage data, location, preferences Google Privacy Policy
Meta Platforms Social media, advertising Social interactions, ad engagement Meta Privacy Policy
LinkedIn Corporation Professional networking, ads Professional interests, connections LinkedIn Privacy Policy
Formspark Form processing Contact form submissions Formspark Privacy Policy

6.2 Content Delivery and Performance

  • Content Delivery Networks (CDN): Faster content loading from global servers
  • Font Services: Google Fonts for website typography
  • Image Optimization: Automated image compression and delivery
  • Video Hosting: YouTube or Vimeo embedded videos

6.3 Communication and Support Tools

  • Email Marketing: Newsletter and marketing communication platforms
  • CRM Integration: Customer relationship management systems
  • Live Chat: Real-time customer support tools
  • Calendar Booking: Appointment scheduling systems

6.4 Data Sharing and Transfer

When third-party cookies are set, the following may occur:

  • Data sharing with advertising networks for targeted marketing
  • Cross-platform user identification for consistent experiences
  • International data transfers to servers in various countries
  • Data processing by third-party artificial intelligence systems

⚠️ Third-Party Control Limitations

While we carefully select our third-party partners, we cannot control their cookie practices or data handling. Please review the privacy policies of third-party services for complete information about their data practices.

7. Cookie Management & User Controls

We provide multiple ways for you to control and manage cookies on our website. You can adjust your preferences at any time through various methods.

7.1 Cookie Preference Center

🍪 Manage Your Cookie Preferences

Access our cookie preference center to:

  • View all active cookies on our website
  • Enable or disable specific cookie categories
  • Update your preferences at any time
  • Download a report of your current settings

Access Method: Look for the "Cookie Settings" link in our website footer or contact us directly.

7.2 Browser-Based Cookie Controls

Most web browsers allow you to control cookies through their settings:

7.2.1 Browser-Specific Instructions

  • Google Chrome: Settings > Privacy and Security > Cookies and other site data
  • Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Microsoft Edge: Settings > Site Permissions > Cookies and stored data
  • Opera: Settings > Advanced > Privacy & Security > Site Settings

7.2.2 Browser Control Options

  • Block all cookies
  • Block third-party cookies only
  • Delete existing cookies
  • Set automatic cookie deletion
  • Create exceptions for specific websites

7.3 Mobile Device Controls

Mobile devices offer additional cookie control options:

7.3.1 iOS Devices

  • Settings > Safari > Privacy & Security
  • Settings > Privacy > Advertising > Limit Ad Tracking
  • Settings > Privacy > Analytics & Improvements

7.3.2 Android Devices

  • Settings > Privacy > Ads > Opt out of Ads Personalization
  • Google Settings > Ads > Opt out of Ads Personalization
  • Chrome app > Settings > Site Settings > Cookies

7.4 Third-Party Opt-Out Tools

Industry-standard opt-out mechanisms:

  • Google Ads Settings: adssettings.google.com
  • Facebook Ad Preferences: facebook.com/ads/preferences
  • LinkedIn Ad Settings: linkedin.com/psettings/advertising
  • Network Advertising Initiative: networkadvertising.org/choices
  • Digital Advertising Alliance: youradchoices.com

📱 Cross-Device Tracking

Some tracking may occur across devices when you're logged into the same accounts. To prevent cross-device tracking, adjust your account settings on each platform or use incognito/private browsing modes.

8. Data Retention & Storage Policies

We maintain specific data retention policies for different types of cookie data to ensure compliance with privacy regulations and business requirements.

8.1 Cookie Data Retention Periods

Cookie Category Retention Period Renewal Trigger Deletion Method
Session Cookies Browser session only New browser session Automatic on browser close
Essential Cookies 30 days to 1 year Website revisit Automatic expiration
Analytics Cookies 26 months maximum Continued website use Automatic or manual deletion
Marketing Cookies 30 days to 2 years Ad interaction or website visit User opt-out or expiration
Preference Cookies 1 year maximum Settings modification Manual deletion or expiration

8.2 Data Storage Locations

Cookie data may be stored in various locations:

  • Local Storage: Your device's browser storage
  • Server Storage: Our secure servers in India and globally
  • Third-Party Storage: Partner servers (Google, Facebook, etc.)
  • Cloud Storage: Encrypted cloud storage services
  • CDN Storage: Content delivery network edge servers

8.3 Data Minimization Practices

We implement data minimization by:

  • Collecting only necessary information for stated purposes
  • Regularly reviewing and purging outdated cookie data
  • Implementing automatic expiration for all cookies
  • Anonymizing data whenever possible
  • Limiting data sharing with third parties

8.4 Secure Deletion Procedures

When cookie data is deleted, we ensure:

  • Secure Overwriting: Data is overwritten multiple times
  • Backup Removal: Data is removed from all backup systems
  • Third-Party Notification: Partners are notified of deletion requests
  • Audit Trail: Deletion activities are logged for compliance

9. Your Rights & Privacy Choices

Under various privacy regulations including GDPR, CCPA, and Indian IT Rules, you have specific rights regarding cookie data and tracking technologies.

9.1 Fundamental Privacy Rights

Right Description How to Exercise Response Time
Right to Information Know what cookies are used and why Review this policy or contact us Immediate
Right to Access Request copy of your cookie data Submit data access request 30 days
Right to Deletion Request deletion of your cookie data Browser settings or contact us Immediate to 30 days
Right to Opt-Out Decline non-essential cookies Cookie preference center Immediate
Right to Portability Receive data in portable format Submit portability request 30 days

9.2 Consent Management

Your consent rights include:

  • Granular Consent: Choose specific cookie categories to allow
  • Withdraw Consent: Remove consent at any time
  • Consent History: View your previous consent decisions
  • Informed Consent: Receive clear information before consenting
  • Free Consent: No penalty for refusing non-essential cookies

9.3 California Privacy Rights (CCPA)

California residents have additional rights:

  • Right to know categories of personal information collected
  • Right to delete personal information
  • Right to opt-out of sale of personal information
  • Right to non-discrimination for exercising privacy rights
  • Right to request specific pieces of personal information

9.4 European Privacy Rights (GDPR)

EU/EEA residents have specific rights:

  • Right to rectification of inaccurate data
  • Right to restriction of processing
  • Right to object to processing
  • Right to lodge complaints with supervisory authorities
  • Right to receive information about automated decision making

✋ Exercise Your Rights

To exercise any of your privacy rights regarding cookies and tracking technologies, contact us at privacy@epiclensmedia.com or use our online privacy request form. We will respond within the timeframes required by applicable law.

10. Legal Basis & Regulatory Compliance

Our use of cookies is based on various legal grounds and complies with international privacy regulations including GDPR, CCPA, and Indian data protection laws.

10.1 Legal Basis for Cookie Processing

Cookie Type Legal Basis (GDPR) Justification User Control
Essential Cookies Legitimate Interest Necessary for website operation Cannot opt-out
Analytics Cookies Legitimate Interest Website improvement and optimization Can opt-out
Marketing Cookies Consent Requires explicit user consent Full control
Functional Cookies Consent or Legitimate Interest Enhanced user experience Can opt-out

10.2 Regulatory Compliance Framework

We ensure compliance with:

  • EU GDPR: General Data Protection Regulation for European users
  • California CCPA: California Consumer Privacy Act for California residents
  • Indian IT Rules 2011: Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules
  • ePrivacy Directive: Cookie Law requirements for EU users
  • PIPEDA: Personal Information Protection and Electronic Documents Act for Canadian users

10.3 Consent Mechanisms

Our consent collection includes:

  • Clear and Prominent Notice: Visible cookie banners and notifications
  • Granular Choices: Category-specific consent options
  • Easy Withdrawal: Simple opt-out mechanisms
  • Documentation: Records of consent decisions and timestamps
  • Regular Review: Periodic consent renewal requests

10.4 International Data Transfers

Cookie data may be transferred internationally with appropriate safeguards:

  • Adequacy Decisions: Transfers to countries with adequate protection
  • Standard Contractual Clauses: EU-approved contracts for data protection
  • Certification Schemes: Industry-recognized privacy certifications
  • Binding Corporate Rules: Internal privacy policies for multinational companies

Compliance Monitoring

We regularly audit our cookie practices, conduct privacy impact assessments, and update our procedures to maintain compliance with evolving privacy regulations and industry best practices.

11. Policy Updates & Notifications

We may update this Cookie Policy periodically to reflect changes in our practices, technology updates, or regulatory requirements. We are committed to transparency in how we communicate these changes.

11.1 Update Notification Process

  • Website Notice: Prominent banner notification of policy changes
  • Email Notification: Direct communication to registered users about significant changes
  • Version History: Detailed changelog of policy modifications
  • Effective Date: Clear indication of when changes take effect
  • Review Period: Opportunity to review changes before implementation

11.2 Types of Updates

Policy updates may include:

  • New Cookie Types: Addition of new tracking technologies
  • Third-Party Changes: Updates to partner integrations
  • Regulatory Compliance: Changes required by new privacy laws
  • Technical Improvements: Enhanced cookie management features
  • Clarifications: Improved explanations of existing practices

11.3 Consent for Changes

For significant changes that affect your privacy rights:

  • We will seek fresh consent where required by law
  • You will have the opportunity to opt-out of new practices
  • Existing consents will remain valid for unchanged practices
  • Clear information will be provided about what has changed

11.4 Historical Versions

We maintain records of previous policy versions for:

  • Legal compliance and audit purposes
  • Transparency about how our practices have evolved
  • User reference and comparison
  • Regulatory examination if required

12. Contact Information & Support

If you have questions about this Cookie Policy, need assistance with cookie settings, or want to exercise your privacy rights, please contact us using the information below.

Cookie Policy Inquiries

Email: cookies@epiclensmedia.com

Privacy Email: privacy@epiclensmedia.com

Phone: +91 8950-8999-79

Address:
Epiclens Media
Attention: Privacy & Data Protection Officer
Gurugram, Haryana, India

Business Hours

Monday - Friday: 9:00 AM - 6:00 PM IST
Saturday: 10:00 AM - 4:00 PM IST
Sunday: Closed

Response Timeframes

  • General Inquiries: 2-3 business days
  • Privacy Rights Requests: 30 days maximum
  • Technical Support: 1-2 business days
  • Cookie Settings Help: Same day during business hours

12.1 Data Protection Officer

For EU-related privacy matters, you can contact our Data Protection Officer:

  • Email: dpo@epiclensmedia.com
  • Phone: +91 8950-8999-79 (Ext. 101)
  • Postal Address: Same as above, marked "Attention: DPO"

12.2 Supervisory Authority Contacts

If you believe our cookie practices violate your privacy rights, you may lodge a complaint with:

  • India: Ministry of Electronics and Information Technology
  • EU: Your local Data Protection Authority
  • California: California Attorney General's Office
  • Canada: Office of the Privacy Commissioner of Canada

12.3 Additional Resources

For more information about cookies and privacy:

  • About Cookies: aboutcookies.org
  • Your Online Choices: youronlinechoices.com
  • Network Advertising Initiative: networkadvertising.org

📞 Immediate Assistance

For urgent privacy concerns or immediate assistance with cookie settings, please call our main number during business hours. Our technical support team can provide real-time assistance with cookie management and privacy settings.

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